When Decision meets Obsession

This year I decided to write on a regular schedule. Committing
to it was a strategic decision. The decision part felt good. However, I quickly
learned that choosing is easy; doing is hard.

It was 6 am and I was staring at my computer screen, waiting for
inspiration. I was there to write a blog, and it just didn’t come. Questions came
to mind:

  • Should I come back to
    this?
  • Did I submit my expense
    report?
  • Am I really a writer?
  • Is the dryer turned on?

I was paralyzed by the blinking cursor. How was I going to create
content if I couldn’t write? (Strategies for “curating” other people’s content swirled
up in my mind as an option.)

Morten Hansen, author of Great
at Work
, sums up his research on personal productivity by observing that:

“Picking a few priorities is only half the equation. The other
half is the harsh requirement that you must obsess over your chosen area of
focus to excel.”

What Steve Jobs did for Apple embodies this quote. After being
ousted as Apple CEO, Jobs returned in 1997. He made the decision to reduce the
number of Apple products by 70%. His focus on the success of the remaining 30%
is legendary.

Not only did it save the company from insolvency, it created an
obsession for execution that is the hallmark of Apple’s success today.

Hansen encourages us to, “Do
less, then obsess.”
Only extreme dedication creates the extraordinary focus
needed for extraordinary results. Tiger Woods’ recent win of the Masters is
another example of what years of extraordinary obsession can do.

So, I stayed at my computer. For 20 minutes I did a stare-down
with the screen. I finally decided to write something stupid. And I did, and it
was. And I wrote another line, and it was less stupid. By 10 am I had three
blogs ready to go. But more importantly, I had done what I committed to do.

Make the hard decisions, then stay with them long enough to
obsess over making them better.


The Courage of “Imperfection”

We admire masters, famous athletes, and legendary musicians.

It is painfully easy to compare our worst to their best. Even easier to feel the futility of achieving similar feats.

When did LeBron James, Kobe Bryant, or Michael Jordan first demonstrate the courage to become NBA superstars? My bet: Long before their points added up on the scoreboard.

What enables them to push through the pain of constant failure that inevitably comes with their level of achievement? My bet: Courage.

As young children, we had unlimited determination. We tried everything courageously—walking, talking, creating, exploring. And the world around us typically applauded our efforts. Then the school-years hit, and suddenly it wasn’t okay to try and fail. We were measured and applauded for our successes, not for our efforts.

Those years of conditioning in school follow us into the workplace. We often stick to the safe places—areas that we’re good at and know we can succeed. That behaviour shields us from fear and vulnerability, but it also shields us from achieving our full potential.

To achieve what’s possible requires a return to childhood courage. We need to once again unabashedly create, explore, and risk to learn new things.

Most of us know the fear of pushing past our comfort zone to a higher potential only to feel like an impostor or fraud.

On a recent conference call, I was asked for my opinion by the Chief Executive. The call went silent. It was like I went into a slow-motion moment. The self-doubt was instantaneous:

  • Am I sure?
  • What if I’m wrong?
  • Shouldn’t I know more?

I forced myself out of freeze mode, stated my opinion, and waited. I remember physically flinching in fear (for what seemed like minutes) for her response. My insecurities started multiplying as I prepared to be criticized business-school style.

She finally broke the silence, “Very helpful insight, thank you.”

As these moments of doubt repeat themselves, I strive to embrace the challenge and push through with determination. My mantra has become, “embrace it till you make it.”

“Anything worth doing, is worth doing badly…at first.” Sound wisdom based on biology. Whether the new skill is riding a bike, speaking a language, or hitting a three-pointer, we need to get comfortable with the discomfort of imperfection.

Dan Coyle (Talent Code) observed:

Struggle isn’t an option, it’s a biological requirement.

As it was when we were small children, so it is now—without pushing beyond our comfort zones, we don’t grow. Comfort dominates at the sensitive margin where our skill and capability meet. Growth happens when we push beyond it. It takes a fierce resolution to be okay with making mistakes. Lots of mistakes.

Get up, take a few steps, fall, get up again… repeated again and again with the whole world watching. What could be more courageous than that?

Michael Jordan admits:

I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life.
And that is why I succeed.

Worry less about being imperfect or an imposter; worry more about becoming courageous in imperfection. Try taking a scary new action this week that requires you to “embrace it till you make it.”

 

 

 


Limitless

In the movie “Limitless”, Bradley Cooper plays an unmotivated deadbeat writer who becomes a Wall Street superstar…in a matter of days.  His secret?  A daily pill that unlocks the entire capability of his brain.

Within thirty seconds he begins to see new connections and remembers everything he’s ever heard or seen. (My favorite line, “Math actually became useful.”)

His downside?  The pill is killing him.  Not a perfect scenario, but an intriguing idea:  What if you had that power?

Here’s the good news: You are limitless.  The bad news:  A pill won’t do it.

The idea of a quick fix is sexy, but only the compounding consistency of craftsmanship will get you results.  And that will happen over time.

Anders Ericsson’s empirical research in Peak makes it clear:

 What sets experts apart from the rest of us is that their years of practice have changed the neural circuitry… which in turn make possible the incredible memory, pattern recognition, problem solving, and other sorts of advanced abilities.

These world-class capabilities are available to all of us.  We just need to realize the potential we already have.  One day at a time, over time.

Bill Gates makes an interesting observation:

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”

Don’t short what you can accomplish. You don’t need a pill to be a prodigy, just a commitment to improvement. Craftsmanship can enable you to create a new window of limitless potential.

Open it wide.


Eat your Verbs

What parent hasn’t told their kids to eat a well-balanced meal. Yet, the mac and cheese goes quickly and the broccoli remains on the plate.

As adults we know what’s good for us. But the mac and cheese still goes first. And we continue to struggle with the greens.

Much easier to dream about being fit someday, than to eat better everyday.

Austin Kleon, author of How to Steal Like an Artist, put it this way:

“Everyone wants to be the noun, without doing the verb.”

We want to be the “boss”, a “player” or the “winner”. We love to dream about being a noun that astounds and impresses. Not so much when it comes doing the action-verb-work of daily improvement.

Are your daily actions leading to becoming the noun you admire?

I can almost hear my Mom saying: “Craig, sit up straight. Square your shoulders. And eat your verbs.”

 

Call to Craftsmanship: What verbs are on your plate today?

-Craig   www.kraftworx.com

 


Driven by kraft

A foundation for kraft is a love for the work that you do.  This passion generates drive and accomplishment:

  • It becomes the measure of your devotions, the strength behind your intentions.  
  • The driving force of your commitment to improve your service to serve others, and in turn, success for yourself.  
  • It is the steel rod of resolve down the back of every student who has the discipline to do their work. Every day. Days into weeks, weeks into months, years into careers.

I infuse kraft with specific meaning helpful to those developing mastery and elite performance.  My definition:

 

kraft is an artistic use of the Danish word for force or strength.  It is the power in each of us that drives us to do more, be more and contribute more.

It’s kraft that has driven the evolution of civilizations, the creation of symphonies and the development of artificial intelligence. It is echoed in the writings of thought leaders and imbedded in the great philosophies of the world.  Always encouraging us to become better.

 

Wikipedia, definition of “Arete”:

Arete to the Stoic philosophers was the idea of excellence, the fulfillment of purpose or function: “the act of living up to one's full potential.”

Marcus Aurelius, Stoic philosopher and Emperor of Rome:

Everything – a horse, a vine – is created for some duty… For what task, then, were you yourself created?  A man’s true delight is to do the things he was made for.

Abraham Moslow, the modern humanistic psychologist who developed the hierarchy of needs and father of positive psychology:

Musicians must make music, artists must paint, poets must write…. What human beings can be, they must be. They must be true to their own nature. This need we may call self-actualization.

Robert Greene, author of Mastery:

The first move toward mastery is always inward—learning who you really are and reconnecting with that innate force. Knowing it with clarity, you will find your way to the proper career path and everything else will fall into place. It is never too late to start this process.

Seth Godin, marketing mastermind:

Each of us can work to become the person we seek to be. A better version of the person we are right now. Doing work we’re proud of for people we care about.

Steven Pressfield, author of The War of Art:

When we’re living as amateurs, we’re running away from our calling—meaning our work, our destiny, the obligation to become our truest and highest selves.

Victor Frankl, Austrian psychiatrist and Holocaust survivor, author of Man’s Search for Meaning:

Everyone has his own specific vocation or mission in life… Therein he cannot be replaced, nor can his life be repeated.  

The Buddha, or “enlighten one”:  

Your work is to discover your work and then, with all your heart, to give yourself to it.


How much do you love what you do?  How driven are you to becoming the best version of yourself? Now is the time to unleash the power of kraft in your life.

 

Call to Craftsmanship:  What could kraft drive you to do?

-Craig   www.kraftworx.com


kraftworx?

What is kraftworx?

kraft is an artistic use of the Danish word for force or strength.  It is the power in each of us that drives us to do more, be more and contribute more.  It’s my take on the root of craftsmanship that describes a deep passion for the art of your skill.

worx is a lab, a studio or workspace where your vocation comes alive.  It's the crossroads of preparation and innovation.  It's an exciting place to be.

In Stephen Pressfield’s book, The War of Art, he asks us to consider:

What do you love enough to turn Pro?  What are you so passionate about that you would put all of your time and focus on?...  What ails us is living our lives as amateurs.

Amateurs experience the continuous pain of process without improvement.  They tread the hamster wheel of “same thing, different day.”

The amateur plays part-time, the professional full-time. The amateur is a weekend warrior.  The professional is there seven days a week.

kraftworx is where those who want to become Pros come to play.  They’re all in, fully committed and show proper reverence for the quality of their contribution.

While mastery is innate in each of us, we often forget over time.  The art is remembering what you can become.  And kraftworx is a place to inspire you with the strength and force to rediscover it in yourself.

 

Call to Craftsmanship:  What next step would you take to turn Pro?

-Craig   www.kraftworx.com


Goals are for Losers

Just having a goal is the best way to ensure that you will lose. Even if you are obsessed with achieving it, a goal can be a grand distraction.

You will kid yourself that you have something meaningful to work towards. Ambition to accomplish the extraordinary won’t get you any more traction than a “vision board” papered with inspiring images (…it’s a dirty little “secret” that we love to believe, but isn’t true.)

It's the stuff of losers.

Ben Bergeron, coach to CrossFit world champions, calls it like this:

We’ve been told that high achievers are those who are out there enthusiastically setting goals….In reality, it’s the opposite. People tend to focus disproportionately on results, while neglecting the day-to-day things that will get them there.

Setting goals can be helpful. Clarity of direction is a good first step. The trouble is we often stop there. Most don’t implement the “next steps.”

For example, consider an annual sales quota: Here’s where my sales are today, and here’s where I need them to be on December 31st. A very clear target.

The challenge is even if I hit my quota on November 30th, a month early, I just spent eleven months as a loser. Everyday that I don’t hit my goal, I lose.

Scott Adams (How to Fail at Almost Everything and Still Win Big) observes that with goals you are always in a perpetual state of losing, if you ever win at all. He points out that you can win every day if you follow your system to hit your goal.

Ask this question to determine whether your goal is a pipedream: “What’s your daily process to achieve your goal?” Edwards Deming said,

“If you can’t describe what you do as a process, you don’t know what you are doing.”

So here’s the litmus test: Can you describe the daily system that tracks to your goal? If you can’t, you don’t have a system, you have an ambition (that you refer to as a goal).

Legendary NCAA football coach, Nick Saban, famously said, “It’s ‘the process’ that makes Alabama work.” His advice:

Don’t think about winning the SEC Championship. Don’t think about the national championship. Think about what you needed to do in this drill, on this play, in this moment. That’s the process: Let’s think about what we can do today, the task at hand.

His goal is not winning. It’s on the “process”. The system that has won his program a whole bucket full of National Titles.

Call to Craftsmanship: What systems are most critical to your goals?

-Craig   www.kraftworx.com


Failure- Building Blocks or Stumbling Stones

Why does failure bother us so much?

We know that trial and error is part of the formula. Intellectually we accept trial, but not so much with error. Here’s where it gets personal (Ego) or professional (Craftsmanship):

  • Ego perspective–when we fail we let the shame of being a “loser” shape our identity. And our ego hates that. Failure becomes a “judgment” against you, one that reinforces your fear of not being “good enough.” You are an imposter that just got busted.
  • Craftsmanship perspective–failure is a building block to success. Just another detour on the trip to success. Frustrating, yes, but expected and manageable.

Your perspective will decide which trajectory you experience. Not from a simplistic Positive Mental Attitude approach, but from a core and visceral level of drive and motivation.

People who are committed to the relentless journey of improvement see something different when they fail. Consider Peter Sims’ (Little Bets) capture of how one of the most successful animation studios in the world “un-sucks”:

When Ed Catmull (President, Pixar and Walt Disney Animation Studios) sums up Pixar’s creative process, he describes it as going from ‘suck to unsuck.’ Pixar film ideas begin on rough storyboards that suck until they work through thousands of problems throughout the process in order to take films from suck to unsuck…

Of course, just failing is not the key; the key is to be systematically learning from failures. To be closely monitoring what’s working and making good use of that information.

Nick Saban is Head Coach of the University of Alabama’s football team and one of the most successful coaches in NCAA football history. His advice:

“Don’t waste failure.”

His encouragement is to get technical about what you need to do to improve to prevent another failure. Always in the context of what you did, not the other person. Because that’s the only thing you can improve. That’s how you win because of failure.

I’ve had my own brilliant disasters. And I have been deeply challenged in how I would interpret them.

My Junior year in college I lost the general election for Student Body President. It was such a fantastic failure, especially when it’s so painfully public. The day before the election I greeted everyone with a smarmy thumbs up, the day after I tried not to make eye contact.

I learned a lot about intestinal fortitude from that loss. Though not as consciously as I wish I could have. (It’s strange, years later I can remember the votes it would have taken to change the outcome.)

I adopted a new mantra gleaned from that experience: “NTC” (Nothing To Chance). I used that blistering experience to steel my resolve to get a post-college job on Wall Street (as an English Major, no mean feat) and into Business School for an MBA.

Failure can become fuel for growth, (however painful) or a damning judgment that stops us in our tracks. And how we view it matters.

Josh Waitkins, (The Art of Learning) calls this process of learning from failure as “investment in loss.” This requires a beginner’s mind and is the ultimate in humility. Easier to do when there are no expectations of you, harder when others expect performance and production.

I learned this lesson the hard way coming off a successful stint as General Manager in a publicly traded company. Having proven a Midas touch, I was ready to start my own company.

The fact that I had no entrepreneurial, industry, or venture capital experience didn’t slow me down a bit. I literally bet the farm (our entire life savings) on my success. After eleven months, we never got a product to market or secured the funding we needed. It was a complete crash and burn.

While very painful, the experience etched new lessons into my psyche. My new steppingstones (learned from failing) when starting a business would be:

  • Play to your strengths
  • Stack the deck with winnable games
  • Choose complimentary partners
  • Let quality drive quantity

Choosing to “invest in loss” changed how I approached my next entrepreneurial opportunity. While my first was a complete “break down,” my second startup was a “break even,” and my third was finally a “break out” success.

“Pixar directors understand what seasoned entrepreneurs like Jeff Bezos and agile software developers do: The faster they fail, the faster they will discover promising opportunities.”  – Peter Sims

I make a conscious choice to have the humility to see failure for what it is: Building Blocks of success.

Call to Craftsmanship:  What is keeping you from paving over your stumbling stones of failure?

 

-Craig   www.kraftworx.com

 


Who cares about “Amazing Mornings”?

The most powerful part of my day is the first ninety minutes. It is the foundation for the critical parts of my day and my life. I experience the high-performance state of “Flow” first thing, and then try to recreate that feeling all day.

It starts with ending the previous day by going to bed at 8:30 p.m. Most people immediately say it’s impossible to go to bed that early. Here’s the “Suki Test” (my wife’s mantra every time someone says they can’t do something): “If I gave you $1,000, could you: be in bed tonight by 8.30?”

My guess is you could probably figure it out. At least for tonight, maybe several nights. I’m not saying that early morning is for everyone, all the time. (Just the vast majority, almost always.)

Research on this is clear:

  • Sufficient sleep (at least seven and a half hours) is vital to health and well-being.
  • Willpower is a finite energy that dwindles throughout the day, (like your phone battery) and running out of juice, (whether it’s your willpower or phone) can be ugly.
  • Morning hours will be your most creative and productive.
  • Routine is the easiest way to simplify habits.

Here’s my system for Amazing Mornings:

  • Wake up at 4:30 a.m. Or eight hours after I went to bed. Eight hours is non-negotiable. (No alarm clock, just excited to get into Flow.)
  • Put on my running clothes. Once they are on, I’m going. Regarding “commitment”:
    • 99% is a (Should I go today? Is the weather good? Am I too tired? The list of potential excuses swarm in your head if there is even a 1% chance of getting out of it.)
    • 100% is a no brainer. (You’ve already decided. Done. No annoying questioning or bargaining with yourself.)
  • Positive psychology is rich in research on the power of being grateful and its effect on psychological well-being. Take time to focus on what you have to be grateful for this morning.
  • Usually not far and never very fast. It isn’t just about the exercise, it’s also when I do a lot of new thinking by listening to audio books. The cocktail of running, reading, and thinking is intoxicating. I never have liked running, but I really enjoy the combination.
  • I study scriptures, great writers, poets, and philosophers. (This centers me to a longer term perspective of ancient principles before jumping into the press of today.) I write in my “five-year reflection” journal to track and compare developments in my life.
  • Meditation and planning. This is when I create the day before it actually happens. It never unfolds exactly as planned, but it keeps me in control of tradeoffs I choose to make.

And that’s how I start the day. By 6:00 a.m. I’m ready to pound out my first block of intensive writing, problem solving, and creating.

While there are many things I can’t control in a busy day, creating an Amazing Morning is one I can. It starts my day in a flow state of performance that naturally reinforces my drive for Craftsmanship.

Nothing magical. Just run-of-the-mill amazing. Sign me up. Every morning.

 

Call to Craftsmanship: How do you optimize your mornings?

 

-Craig   www.kraftworx.com

 

 


Craig’s Craftsmanship Reads…

Anytime someone asks for a reading list, I pause.

Mostly because I’m not sure if it’s even helpful. Clearly a list doesn’t mean anything by itself. It’s when a book is distilled into insights that drive better outcomes that any book (on any list) actually means something.

So, below is a list. If you have thoughts on ways to organize them in a more helpful way, I’d welcome your ideas.

“Drink deep.”

By Title

1776 David McCullough
A New Earth Eckhart Tolle
A Theory of Human Motivation Abraham H. Maslow
A Whole New Mind Daniel H. PInk
Alexander Hamilton Ron Chernow
All Things Shining Kelly and Dreyfus
Awaken the Giant Within Anthony Robbins
Buddhism for Beginners Jack Kornfield
Buddhist Meditation for Beginners Jack Kornfield
Building a Story Brand Donald Miller
Checklist Manifesto Atul Gawande
Competing Against Luck Clayton Christensen
Crunch Time Peterson and Hoekstra
Daring Greatly Brene Brown
Death by Meeting Patrick Lencioni
Deep Work Cal Newport
Destiny of the Republic Candice Millard
Do You! Russell Simmons
Don’t Sweat the Small Stuff Richard Carlson
Drive Daniel H. Pink
Eat Move
Ego Is the Enemy Ryan Holiday
Essentialism Greg McKeown
Extreme Ownership Willink and Babin
Flourish Martin Seligman
Flow Mihaly Csikszentmihalyi
Give and Take Adam Grant
Great Work David Sturt
Grit Angela Duckworth
Hero of an Empire Candice Millard
How to Win Friends and Influence People Dale Carnegie
Humble Inquiry Edgar H. Schein
Influence Robert Cialdini
Inner Game of Tennis Tim Gallwey
Irresistible Adam Alter
Leaders Eat Last Simon Sinek
Little Bets Peter Sims
Loving What Is Bryon Katie
Make It Stick Peter Brown
Manage Your Day-to-Day Jocelyn Glei
Mastery Robert Greene
Mastery: The Keys to Success George Leonard
Mere Christianity C.S. Lewis
Mindfulness Ellen Langer
Mindset Carol Dweck
Mindsight Daniel Siegel
Multipliers Liz Wiseman
Peace Is Every Step Thich Nhat Hanh
Peak Anders Ericsson
Playing to Win Martin and Lafley
Power of Habit Charles Duhigg
Presence Amy Cuddy
Principles Ray Dalio
Pursuing the Good Life Christopher Peterson
Rapt Winifred Gallagher
Resilience Eric Greitens
Road to Character David Brooks
Seat of the Soul Gary Zukav
Smarter Faster Better Charles Duhigg
So Good They Can’t Ignore You Cal Newport
Start with Why Simon Sinek
Stealing Fire Steven Kotler
Talent Code Daniel Coyle
Talent Is Overrated Geoff Colvin
The 10X Rule Grant Cardone
The 4 Disciplines of Execution Covey/ McChesney
The 5 Choices Merrill / Rinne / Kogan
The Art of Learning Josh Watzkin
The Boys in the Boat Daniel Brown
The Charisma Myth Olivia Fox Cabane
The Culture Code Daniel Coyle
The Daily Stoic Holiday and Hanselman
The Defining Decade Meg Jay
The Distracted Mind Gazzely and Rosen
The Distraction Addiction Alex Pang
The Effective Executive Peter Drucker
The Five Dysfunctions of a Team Patrick Lencioni
The Little Book of Talent Daniel Coyle
The Obstacle Is the Way Ryan Holiday
The ONE Thing Gary Keller
The Outward Mindset Arbinger Institute
The Power of Consistency Weldon Long
The Power of Now Eckhart Tolle
The Power of Vulnerability Brene Brown
The Practicing Mind Thomas Sterner
The Rise of Superman Steven Kotler
The River of Doubt Candice Millard
The Science of Being Great Wallace Wattles
The Speed of Trust Stephen M.R. Covey
The Talent Code Daniel Coyle
The Untethered Soul Michael Singer
The War of Art Steven Pressfield
To Sell Is Human Daniel H. Pink
Trap Tales David M.R. Covey
Trying Not to Try Edward Slingerland
Turning Pro Steven Pressfield
Unlocking Potential Michael Simpson
Walden Henry David Thoreau
What Every Body Is Saying Karlins and Navarro
What Patients Say, What Doctors Hear Danielle Ofri, MD
Wright Brothers David McCullough
You Already Know How to Be Great Alan Fine
You’ve Got to Be Believed to Be Heard Bert Decker

 

By Author

Abraham H. Maslow A Theory of Human Motivation
Adam Alter Irresistible
Adam Grant Give and Take
Alan Fine You Already Know How to Be Great
Alex Pang The Distraction Addiction
Amy Cuddy Presence
Anders Ericsson Peak
Angela Duckworth Grit
Anthony Robbins Awaken the Giant Within
Arbinger Institute The Outward Mindset
Atul Gawande Checklist Manifesto
Bert Decker You’ve Got to Be Believed to Be Heard
Brene Brown Daring Greatly
Brene Brown The Power of Vulnerability
Bryon Katie Loving What Is
C.S. Lewis Mere Christianity
Cal Newport Deep Work
Cal Newport So Good They Can’t Ignore You
Candice Millard Destiny of the Republic
Candice Millard Hero of an Empire
Candice Millard The River of Doubt
Carol Dweck Mindset
Charles Duhigg Power of Habit
Charles Duhigg Smarter Faster Better
Christopher Peterson Pursuing the Good Life
Clayton Christensen Competing Against Luck
Covey/ McChesney The 4 Disciplines of Execution
Dale Carnegie How to Win Friends and Influence People
Daniel Brown The Boys in the Boat
Daniel Coyle Talent Code
Daniel Coyle The Culture Code
Daniel Coyle The Little Book of Talent
Daniel Coyle The Talent Code
Daniel H. PInk A Whole New Mind
Daniel H. Pink Drive
Daniel H. Pink To Sell Is Human
Daniel Siegel Mindsight
Danielle Ofri MD What Patients Say, What Doctors Hear
David Brooks The Road to Character
David M.R. Covey Trap Tales
David McCullough 1776
David McCullough Wright Brothers
David Sturt Great Work
Donald Miller Building a Story Brand
Eckhart Tolle A New Earth
Eckhart Tolle The Power of Now
Edgar H. Schein Humble Inquiry
Edward Slingerland Trying Not to Try
Ellen Langer Mindfulness
Eric Greitens Resilience
Gary Keller The ONE Thing
Gary Zukav Seat of the Soul
Gazzely and Rosen The Distracted Mind
Geoff Colvin Talent Is Overrated
George Leonard Mastery: The Keys to Success
Grant Cardone The 10X Rule
Greg McKeown Essentialism
Henry David Thoreau Walden
Holiday and Hanselman The Daily Stoic
Jack Kornfield Buddhist Meditation for Beginners
Jack Kornfield Buddhism for Beginners
Jocelyn Glei Manage Your Day-to-Day
Josh Watzkin The Art of Learning
Karlins and Navarro What Every Body Is Saying
Kelly and Dreyfus All Things Shining
Liz Wiseman Multipliers
Martin and Lafley Playing to Win
Martin Seligman Flourish
Meg Jay The Defining Decade
Merrill / Rinne / Kogan The 5 Choices
Michael Simpson Unlocking Potential
Michael Singer The Untethered Soul
Mihaly Csikszentmihalyi Flow
Move Eat
Olivia Fox Cabane The Charisma Myth
Patrick Lencioni Death by Meeting
Patrick Lencioni The Five Dysfunctions of a Team
Peter Brown Make It Stick
Peter Drucker The Effective Executive
Peter Sims Little Bets
Peterson and Hoekstra Crunch Time
Ray Dalio Principles
Richard Carlson Don’t Sweat the Small Stuff
Robert Cialdini Influence
Robert Greene Mastery
Ron Chernow Alexander Hamilton
Russell Simmons Do You!
Ryan Holiday Ego Is the Enemy
Ryan Holiday The Obstacle Is the Way
Simon Sinek Leaders Eat Last
Simon Sinek Start with Why
Stephen M.R. Covey The Speed of Trust
Steven Kotler Stealing Fire
Steven Kotler The Rise of Superman
Steven Pressfield The War of Art
Steven Pressfield Turning Pro
Thich Nhat Hanh Peace Is Every Step
Thomas Sterner The Practicing Mind
Tim Gallwey Inner Game of Tennis
Wallace Wattles The Science of Being Great
Weldon Long The Power of Consistency
Willink and Babin Extreme Ownership
Winifred Gallagher Rapt

 

 

-Craig Christensen    www.kraftworx.com