About kraftworx

Promoting Excellence in Helping Organizations
and Individuals Succeed

kraftworx Founder: Craig Christensen

The driving passion of my career has been to “help others improve.”  

It’s the reason I partnered with luminaries like: 

  • Stephen Covey (author of the Seven Habits of Highly Successful People)
  • Spencer Johnson, MD (author of Who Moved My Cheese and One Minute Manager)
  • Mahan Khalsa (author of Let’s Get Real or Let’s Not Play)

Over the past twenty-five years I have worked to help clients improve their performance. In that time, I led teams of Coaches and Consultants that have worked individually with over 3,400 Executives and trained over 40,000 people that report to them. 

We Focus on Two Types of Organizations:

Kraftworx clients are global companies working in seven different languages who need their people to perform at much higher levels.  While their business challenges are always different, their performance challenges were often similar.

In 2007 I co-founded a new company that focused on creating a “Sales Transformation Practice.” When your company is focused on helping other companies sell, your own sales growth better be blistering fast.  And it was.  Within five years we became an Inc 500 “Fastest Growing Company.”

A year later we sold it to a public company that is traded on the New York Stock Exchange. Our combined companies merged to create one of the largest Sales Transformation Consultancies in the world, which I led for the next five years.

Getting someone to make significant changes to their behavior isn’t easy. Getting a whole group/ division/ company to be synchronized in their change efforts is the ultimate challenge. Success is crossing the gulf between what people know and what they do–between intellectual understanding and application.

Additional Information

For two decades I have been involved in Non-Profit work in Africa and with United Nations Refugees here in the United States.

While I had successfully helped elite companies get richer, I felt a need to help the poor get richer.  As a result, I work with Non-Profit Organizations, especially those working in developing countries with the very poor.

Most Non-Profits have limited bandwidth and the thought of an outsider coming in to “help” feels like more work.  It’s easier to forget about developing the talent of “who’s on the bus” and just work harder to keep the wheels from coming off.

Additional Information