Committed to the highest ideals of craftsmanship and excellence in helping individuals and organizations succeed.

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As humans, we have an irrational love of options. This makes “decision-making” problematic.

Grace is even found in “your work”– your unique contribution to the world. We don’t often think of grace this way, however it facilitates discovering and shaping your personal influence on others.

Forging your work is exploratory by nature. It requires you to see what is possible, make choices within your control, and practice new skills. All the while, you’ll be fighting the pull of the past and more comfortable habits.

“It’s not the seeds in an apple, but the apples in a seed.”

When I decided (the easy part) to build more core upper body strength, I set a “tiny trigger” which would be super easy for my brain to agree with: “Do at least one sit up daily.” (Nothing scary, nothing hard.)

This year I decided to write on a regular schedule. Committing to it was a strategic decision. The decision part felt good. However, I quickly learned that choosing is easy; doing is hard.

What enables LeBron James, Kobe Bryant, or Michael Jordan to push through the pain of constant failure that inevitably comes with their level of achievement?

Within thirty seconds he begins to see new connections and remembers everything he’s ever heard or seen. What if you had that power?

As adults we know what’s good for us. But the mac and cheese still goes first. And we continue to struggle with the greens. Are your daily actions leading to becoming the noun you admire?

A foundation for kraft is a love for the work that you do.  This passion generates drive and accomplishment. How much do you love what you do?  How driven are you to becoming the best version of yourself?

What is kraftworx? kraftworx is where those who want to become Pros come to play.  They’re all in, fully committed and show proper reverence for the quality of their contribution.

Just having a goal is the best way to ensure that you will lose. Even if you are obsessed with achieving it, a goal can be a grand distraction. It's the stuff of losers.

Why does “failure” bother us so much? Failure can become fuel for growth (however painful) or a damning judgment that stops us in our tracks. And how we view it matters.

The most powerful part of my day is the first ninety minutes. I experience the high performance state of “Flow” first thing, and then try to recreate that feeling all day.

Anytime someone asks for a reading list, I pause. Mostly because I’m not sure if it’s even helpful. Clearly a list doesn’t mean anything by itself.

Now I was driven to gain the depth of understanding that would enable me to see the connections that experts see. I wanted to know for myself. I wanted conscious competence.

Craftsmanship is the process which allows them to strive for their best: An effort fueled by the drive for excellence. A contemporary craftswoman or craftsman is constantly forging their skills in the techniques that drive elite performance.

Why is it that a few excel, while most never come close to their potential? Why do most people hit a minimum level of performance, and then “hit cruise control” for the rest of their career?