What is kraftworx?
kraft is an artistic use of the Danish word for force or strength. It is the power in each of us that drives us to do more, be more and contribute more. It’s my take on the root of craftsmanship that describes a deep passion for the art of your skill.
worx is a lab, a studio or workspace where your vocation comes alive. It’s the crossroads of preparation and innovation. It’s an exciting place to be.
In Stephen Pressfield’s book, The War of Art, he asks us to consider:
What do you love enough to turn Pro? What are you so passionate about that you would put all of your time and focus on?… What ails us is living our lives as amateurs.
Amateurs experience the continuous pain of process without improvement. They tread the hamster wheel of “same thing, different day.”
The amateur plays part-time, the professional full-time. The amateur is a weekend warrior. The professional is there seven days a week.
kraftworx is where those who want to become Pros come to play. They’re all in, fully committed and show proper reverence for the quality of their contribution.
While mastery is innate in each of us, we often forget over time. The art is remembering what you can become. And kraftworx is a place to inspire you with the strength and force to rediscover it in yourself.
Call to Craftsmanship: What next step would you take to turn Pro?
-Craig www.kraftworx.com