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We help organizations win by developing leaders, improving teams, and shaping cultures that perform.

The kraftworx team believes that leadership drives changes, and culture makes it stick.

When leaders learn to lead, teach, and coach, and they model the right behaviors, teams don’t just perform, they evolve and excel. Unlike firms that stop at training or tools, kraftworx builds the coaching capability and cultural alignment that sustains high performance, that makes a lasting impact.

Who we are

Our team is comprised of senior leaders who have experienced that culture is the most powerful lever for lasting performance. We partner with organizations that want better results and a stronger, more capable culture. We are coaches, operators, and collaborators who know that real change doesn’t come from a slide deck or tech stack. It comes from people learning, practicing, and leading together.

We work shoulder-to-shoulder with leaders to build capabilities that last and cultures that perform.

What we do

Our holistic approach helps organizations activate their sales methodologies, grow leadership capabilities, and build team-based learnings that last, with the following core elements:

LeaderWorx

Coaching and certifying leaders to coach, teach, and model performance behaviors

TeamWorx

Weekly team-led sessions that build skills and drive continuous improvement

MyWorx

A personal leadership system for focus, follow-through, and impact

DealWorx

Live deal coaching frameworks that accelerate deal execution and develop talent in real time

Sales Capability Activation

Bridge the gap between theory and execution by turning your sales model into consistent, practical behaviors.

Want to customize for your team? We meet you where you are.

Our approach

Start with Leaders

We begin where real change happens, at the top. We coach and certify leaders to build coaching capability and operational fluency.

Embed the Practice

With tools like MyWorx, TeamWorx, and DealWorx, we help turn leadership intent into consistent action and repeatable results.

Build a Culture That Wins

True performance comes from constant improvement. We help you create a culture where teams are centered on what matters most: customer value that’s real and measurable. 

Who we serve

We have supported smaller PE-backed firms and Fortune-sized companies, scaled global rollouts in multiple languages, and helped leadership teams across various industries align performance with purpose. They all had one thing in common: Increase “win rate.” Curious how this looks in action?

We’re happy to share examples of how we’ve helped global organizations build leadership cultures that perform. Just ask.

Let's talk

Whether you’re launching a new sales enablement initiative or reigniting a leadership culture, we’d love to hear from you.

Drop us a note. No pressure, just perspective.

kraftworx logo
3214 N. University Avenue
Suite 140
Provo, UT 84604; USA
© 2025, kraftworx

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