About Us

About kraftworx

Promoting Excellence in Helping Organizations
and Individuals Succeed

kraftworx Founder: Craig Christensen

The driving passion of my career has been to “help others improve.”  

It’s the reason I partnered with luminaries like: 

  • Stephen Covey (author of the Seven Habits of Highly Successful People)
  • Spencer Johnson, MD (author of Who Moved My Cheese and One Minute Manager)
  • Mahan Khalsa (author of Let’s Get Real or Let’s Not Play)

Over the past twenty-five years I have worked to help clients improve their performance. In that time, I led teams of Coaches and Consultants that have worked individually with over 3,400 Executives and trained over 40,000 people that report to them. 

We Focus on Two Types of Organizations:

Kraftworx clients are global companies working in seven different languages who need their people to perform at much higher levels.  While their business challenges are always different, their performance challenges were often similar.

In 2007 I co-founded a new company that focused on creating a “Sales Transformation Practice.” When your company is focused on helping other companies sell, your own sales growth better be blistering fast.  And it was.  Within five years we became an Inc 500 “Fastest Growing Company.”

A year later we sold it to a public company that is traded on the New York Stock Exchange. Our combined companies merged to create one of the largest Sales Transformation Consultancies in the world, which I led for the next five years.

Getting someone to make significant changes to their behavior isn’t easy. Getting a whole group/ division/ company to be synchronized in their change efforts is the ultimate challenge. Success is crossing the gulf between what people know and what they do–between intellectual understanding and application.

Additional Information

For two decades I have been involved in Non-Profit work in Africa and with United Nations Refugees here in the United States.

While I had successfully helped elite companies get richer, I felt a need to help the poor get richer.  As a result, I work with Non-Profit Organizations, especially those working in developing countries with the very poor.

Most Non-Profits have limited bandwidth and the thought of an outsider coming in to “help” feels like more work.  It’s easier to forget about developing the talent of “who’s on the bus” and just work harder to keep the wheels from coming off.

Additional Information

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Blog

The Problem With Your Options

As humans, we have an irrational love of options.  This makes “decision-making” problematic.

Narrowing options is the painful process of electively closing the door to other opportunities of interest.  The Latin root of the word decide means “to sever” or “cut off.”

By nature, deciding one thing may kill several others.

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Grace in Your Work

I have experienced grace.  Grace can be:

  • ...seen in the flowing moves of a gifted dancer—the simple elegance of refined movement. 
  • ...observed as a special favor of extended time when you really need it most. 
  • ...the patience that we grant ourselves in the daily process of improvement.  

And yes, grace is even found in “your work”– your unique contribution to the world.   

We don’t often think of grace this way, however it facilitates discovering and shaping your personal influence on others.  Grace allows you to feel good about deferring any harmful self-judgement in the process of forging your work. It provides a suspension of self-doubt as you figure things out.

Personally, it is tempting for me to compare myself to the talent of writers that I want to emulate.  When I do compare, it highlights the gulf between their legendary results and my meager efforts.  When I contrast my skills with theirs, I begin to see developmental areas that take me closer to their capabilities–even if that will be years in the making.  Seeing a path provides hope, and hope encourages more grace.

However, grace encourages me to be patient in developing my own writing talent, and my own work. It helps me avoid harmful comparisons and focus instead on the contrasts that clarify what I need to develop.  

Rather than fixate on ultimate outcomes in the future, I can focus on my work today.

Giving yourself the simple gift of patience allows you to experience grace as you heat, and shape, and mold your work.  And grace allows you to feel the hope of restarting a new day. 

Of forging yet again.

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Forging “Your Work”

It’s easy to confuse “your work” with “your job.”  

For much of my career I have been employed as a consultant and coach to corporations.  That job allowed me to get paid and to focus on my own personal ambition to “help others improve.”  Sometimes my employment made a meaningful difference to individuals, and sometimes it was just a paycheck.

For others, their employment has little to do with what is most important to them.  My friend is a successful physical therapist, however he would describe “his work” as serving in a nonprofit that assists families in poverty.

“Your work” is your unique contribution to the world. It doesn’t matter if that work is global in scope or intimate in nature; well-known or obscure. Your work (emphasis on the your) provides you with an intrinsic reward of contributing to something that is important to you. 

Discovering what your work is isn’t something you stumble across or get lucky to find; it is something you forge.  

Consider how metal is forged. A piece of steel becomes a work of art through endless rounds of heating, shaping, and cooling. It’s not easy. The metal doesn’t quickly lend itself to the new shape. It takes skill and demands perseverance from the metal worker.

Forging your work is exploratory by nature. It requires you to see what is possible, make choices within your control, and practice new skills. All the while, you’ll be fighting the pull of the past and more comfortable habits.

The idea of finding a perfect path to your own unique work can be paralyzing.  The key isn’t perfection, it’s to be directionally correct. It takes endurance to forge–lots of trial and error and patience, and that forging requires you to be patient in the process.

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How Many Seeds in an Apple?

It’s spring and my old apple trees, planted by settlers in
this valley, are in full blossom.

I admire the extra work that pioneers made to improve life
for those who would live generations after them. They remind me of mentors who
willingly contribute to others.

Think of someone who has made a significant investment in
your life.

  • Why did they invest in you?
  • Do you think they invested in others too?

When I consider these questions, I think of Professor Steven
Walker.

My first literature class with him was a surprise. He was
young; I assumed he was a Teaching Assistant. (Later, I found out he was Chair
of the English Department and got his Ph.D. from Harvard at 24.) He was smart.

His openness as a professor was legendary. He would often
say, “I have never thought of that,” or, “That is an insightful point”—unique
for a someone who “knows it all.” He was perennially voted “Professor of the
Year” for good reasons. I took as many of his classes as I could. The engaging
way he taught and learned from his students had a profound impact on me.

It was when I applied to an MBA program that I really needed
him. A year and a half out of college, I prepared myself to call his office and
ask (beg, plead) for a letter of recommendation. It was unlikely that he would
even remember me, but he was my best chance to make it into any program.
Honestly, I was a long shot.

I rehearsed what I would say and made the call. I couldn’t
steady my nerves. With a breaking voice, I introduced myself. Before I could say
another word, he jumped in and said, “Oh, Craig. It’s so good to hear your
smiling voice.”

I was speechless. He was gracious.

Not only did he help by writing a letter of recommendation,
he took extra time to proof my “well-intended” essays. His mentorship came at a
critical and vulnerable time. I have spent my career trying to “pay forward”
his impact on my life.

Steven Walker is an amazing example of someone who saw
potential and endless possibilities in others: “It’s not the seeds in an apple,
but the apples in a seed.”

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Tiny Triggers, Huge Habits

Face
it, your brain is lazy.  It’s not you,
it’s your brain. 

Among
its many strengths, one of the most primal is the ability to conserve
energy.  While not as critical today,
this survival instinct prevented our hunter/gatherer ancestors from running out
of energy on a hunt and becoming the prey. 

When
faced with cleaning the room or sitting on the couch, the brain will vote couch
every time.  So, if you’ve decided to
begin a new habit or routine, your brain needs help.

Consider
creating an easy “on ramp” to the highway of habit.  This would require identifying a “tiny
trigger” that is a remarkably small action that directs the brain’s focus to a
new habit or behavior.  While it is
insignificant by itself, it triggers a domino effect of actions needed to
engage in a new routine.

When
I decided (the easy part) to build more core upper body strength, I set a “tiny
trigger” which would be super easy for my brain to agree with: “Do at least one
sit up daily.”  (Nothing scary, nothing
hard.)

So
that’s my trigger, “If I have finished running, then I will do at least one sit
up.”

While
one sit up seems insignificant (and it is), this is our ‘edge on evolution’
that our hunter/gather ancesters didn’t have, our ‘foot in the door’ technique.
Starting with one makes it easy to trigger more by tapping into something
similar to Newton’s First Law, an object
in motion stays in motion.
It’s almost easier to keep going than it is to
stop.

One
sit up turns into five, six or seven. 
Before you know it you can crank out seventy.  Before you know it, you can add just one push
up…and just one pull up.

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2 Comments2 Minutes

When Decision meets Obsession

This year I decided to write on a regular schedule. Committing
to it was a strategic decision. The decision part felt good. However, I quickly
learned that choosing is easy; doing is hard.

It was 6 am and I was staring at my computer screen, waiting for
inspiration. I was there to write a blog, and it just didn’t come. Questions came
to mind:

  • Should I come back to
    this?
  • Did I submit my expense
    report?
  • Am I really a writer?
  • Is the dryer turned on?

I was paralyzed by the blinking cursor. How was I going to create
content if I couldn’t write? (Strategies for “curating” other people’s content swirled
up in my mind as an option.)

Morten Hansen, author of Great
at Work
, sums up his research on personal productivity by observing that:

“Picking a few priorities is only half the equation. The other
half is the harsh requirement that you must obsess over your chosen area of
focus to excel.”

What Steve Jobs did for Apple embodies this quote. After being
ousted as Apple CEO, Jobs returned in 1997. He made the decision to reduce the
number of Apple products by 70%. His focus on the success of the remaining 30%
is legendary.

Not only did it save the company from insolvency, it created an
obsession for execution that is the hallmark of Apple’s success today.

Hansen encourages us to, “Do
less, then obsess.”
Only extreme dedication creates the extraordinary focus
needed for extraordinary results. Tiger Woods’ recent win of the Masters is
another example of what years of extraordinary obsession can do.

So, I stayed at my computer. For 20 minutes I did a stare-down
with the screen. I finally decided to write something stupid. And I did, and it
was. And I wrote another line, and it was less stupid. By 10 am I had three
blogs ready to go. But more importantly, I had done what I committed to do.

Make the hard decisions, then stay with them long enough to
obsess over making them better.

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3 Comments3 Minutes

The Courage of “Imperfection”

We admire masters, famous athletes, and legendary musicians.

It is painfully easy to compare our worst to their best. Even easier to feel the futility of achieving similar feats.

When did LeBron James, Kobe Bryant, or Michael Jordan first demonstrate the courage to become NBA superstars? My bet: Long before their points added up on the scoreboard.

What enables them to push through the pain of constant failure that inevitably comes with their level of achievement? My bet: Courage.

As young children, we had unlimited determination. We tried everything courageously—walking, talking, creating, exploring. And the world around us typically applauded our efforts. Then the school-years hit, and suddenly it wasn’t okay to try and fail. We were measured and applauded for our successes, not for our efforts.

Those years of conditioning in school follow us into the workplace. We often stick to the safe places—areas that we’re good at and know we can succeed. That behaviour shields us from fear and vulnerability, but it also shields us from achieving our full potential.

To achieve what’s possible requires a return to childhood courage. We need to once again unabashedly create, explore, and risk to learn new things.

Most of us know the fear of pushing past our comfort zone to a higher potential only to feel like an impostor or fraud.

On a recent conference call, I was asked for my opinion by the Chief Executive. The call went silent. It was like I went into a slow-motion moment. The self-doubt was instantaneous:

  • Am I sure?
  • What if I’m wrong?
  • Shouldn’t I know more?

I forced myself out of freeze mode, stated my opinion, and waited. I remember physically flinching in fear (for what seemed like minutes) for her response. My insecurities started multiplying as I prepared to be criticized business-school style.

She finally broke the silence, “Very helpful insight, thank you.”

As these moments of doubt repeat themselves, I strive to embrace the challenge and push through with determination. My mantra has become, “embrace it till you make it.”

“Anything worth doing, is worth doing badly…at first.” Sound wisdom based on biology. Whether the new skill is riding a bike, speaking a language, or hitting a three-pointer, we need to get comfortable with the discomfort of imperfection.

Dan Coyle (Talent Code) observed:

Struggle isn’t an option, it’s a biological requirement.

As it was when we were small children, so it is now—without pushing beyond our comfort zones, we don’t grow. Comfort dominates at the sensitive margin where our skill and capability meet. Growth happens when we push beyond it. It takes a fierce resolution to be okay with making mistakes. Lots of mistakes.

Get up, take a few steps, fall, get up again… repeated again and again with the whole world watching. What could be more courageous than that?

Michael Jordan admits:

I've missed more than 9,000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game-winning shot and missed. I've failed over and over and over again in my life.
And that is why I succeed.

Worry less about being imperfect or an imposter; worry more about becoming courageous in imperfection. Try taking a scary new action this week that requires you to “embrace it till you make it.”

 

 

 

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Limitless

In the movie “Limitless”, Bradley Cooper plays an unmotivated deadbeat writer who becomes a Wall Street superstar…in a matter of days.  His secret?  A daily pill that unlocks the entire capability of his brain.

Within thirty seconds he begins to see new connections and remembers everything he’s ever heard or seen. (My favorite line, “Math actually became useful.”)

His downside?  The pill is killing him.  Not a perfect scenario, but an intriguing idea:  What if you had that power?

Here’s the good news: You are limitless.  The bad news:  A pill won’t do it.

The idea of a quick fix is sexy, but only the compounding consistency of craftsmanship will get you results.  And that will happen over time.

Anders Ericsson’s empirical research in Peak makes it clear:

 What sets experts apart from the rest of us is that their years of practice have changed the neural circuitry… which in turn make possible the incredible memory, pattern recognition, problem solving, and other sorts of advanced abilities.

These world-class capabilities are available to all of us.  We just need to realize the potential we already have.  One day at a time, over time.

Bill Gates makes an interesting observation:

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”

Don’t short what you can accomplish. You don’t need a pill to be a prodigy, just a commitment to improvement. Craftsmanship can enable you to create a new window of limitless potential.

Open it wide.

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Eat your Verbs

What parent hasn’t told their kids to eat a well-balanced meal. Yet, the mac and cheese goes quickly and the broccoli remains on the plate.

As adults we know what’s good for us. But the mac and cheese still goes first. And we continue to struggle with the greens.

Much easier to dream about being fit someday, than to eat better everyday.

Austin Kleon, author of How to Steal Like an Artist, put it this way:

“Everyone wants to be the noun, without doing the verb.”

We want to be the “boss”, a “player” or the “winner”. We love to dream about being a noun that astounds and impresses. Not so much when it comes doing the action-verb-work of daily improvement.

Are your daily actions leading to becoming the noun you admire?

I can almost hear my Mom saying: “Craig, sit up straight. Square your shoulders. And eat your verbs.”

 

Call to Craftsmanship: What verbs are on your plate today?

-Craig   www.kraftworx.com

 

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Driven by kraft

A foundation for kraft is a love for the work that you do.  This passion generates drive and accomplishment:

  • It becomes the measure of your devotions, the strength behind your intentions.  
  • The driving force of your commitment to improve your service to serve others, and in turn, success for yourself.  
  • It is the steel rod of resolve down the back of every student who has the discipline to do their work. Every day. Days into weeks, weeks into months, years into careers.

I infuse kraft with specific meaning helpful to those developing mastery and elite performance.  My definition:

 

kraft is an artistic use of the Danish word for force or strength.  It is the power in each of us that drives us to do more, be more and contribute more.

It’s kraft that has driven the evolution of civilizations, the creation of symphonies and the development of artificial intelligence. It is echoed in the writings of thought leaders and imbedded in the great philosophies of the world.  Always encouraging us to become better.

 

Wikipedia, definition of “Arete”:

Arete to the Stoic philosophers was the idea of excellence, the fulfillment of purpose or function: “the act of living up to one's full potential.”

Marcus Aurelius, Stoic philosopher and Emperor of Rome:

Everything – a horse, a vine – is created for some duty… For what task, then, were you yourself created?  A man’s true delight is to do the things he was made for.

Abraham Moslow, the modern humanistic psychologist who developed the hierarchy of needs and father of positive psychology:

Musicians must make music, artists must paint, poets must write…. What human beings can be, they must be. They must be true to their own nature. This need we may call self-actualization.

Robert Greene, author of Mastery:

The first move toward mastery is always inward—learning who you really are and reconnecting with that innate force. Knowing it with clarity, you will find your way to the proper career path and everything else will fall into place. It is never too late to start this process.

Seth Godin, marketing mastermind:

Each of us can work to become the person we seek to be. A better version of the person we are right now. Doing work we’re proud of for people we care about.

Steven Pressfield, author of The War of Art:

When we’re living as amateurs, we’re running away from our calling—meaning our work, our destiny, the obligation to become our truest and highest selves.

Victor Frankl, Austrian psychiatrist and Holocaust survivor, author of Man’s Search for Meaning:

Everyone has his own specific vocation or mission in life… Therein he cannot be replaced, nor can his life be repeated.  

The Buddha, or “enlighten one”:  

Your work is to discover your work and then, with all your heart, to give yourself to it.


How much do you love what you do?  How driven are you to becoming the best version of yourself? Now is the time to unleash the power of kraft in your life.

 

Call to Craftsmanship:  What could kraft drive you to do?

-Craig   www.kraftworx.com

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Contact Us

Contact Us

Get in touch with the form below or send an email to info@kraftworx.com


Founder


Craig Christensen

Address

3214 N. University Ave.
Suite 140
Provo, UT 84604

Email

craig@kraftworx.com